I reviewed many portfolios during my time as an art director in book publishing. The common wisdom for freelance designers was (and curiously, still is) to show up with only their very best work—a maximum of perhaps 12-15 pieces.
However, I always felt this type of aggressively edited “highlight reel” of one’s work was not able to provide much of the insight I was looking for—
Basic questions like these were difficult to address by looking at just a handful of carefully selected images. In that spirit, I hope you find it useful to get a much broader—less edited—look at my everyday work beginning in the gallery just below (also, please be sure to see the original sets of comps shown for many assignments).
…or you can skip to the following section which shows the various designs that were created for a selection of individual titles
Catalogs for the complete lineup of Frommer’s Guidebooks
Original 2014 series design for launch of Frommer’s EasyGuides
2018 update of the EasyGuide series
Redesign of the CollegeBoard REAL SATs, plus additional updates through the product line, 2007
Black & Decker Complete Guide series designed for Taunton Press
I have been an Art Director / Graphic Designer for over 35 years—with the greater part of my early years in book publishing. For the past twenty-plus years I’ve continued to design book packaging while also working independently with a wide range of small businesses, corporations, nonprofits, and individuals to help shape their message and presentation through promotional materials, websites, identities and logos.
I’ve managed staff, created presentations in various media and taught a college course in Web Design. However, I will always consider myself foremost a hands-on, problem-solving designer.
I’ve designed covers for Random House, Crown, Putnam, St. Martin’s Press, New World Library, McGraw-Hill, Bloomsbury, Tor Books, Frommer’s Travel Guides, Bloomberg Books, Career Press, Marlowe & Company, New World Library and Wiley amongst many others.
My in-house publishing experience includes both Design and Art Director positions at GP Putnam’s Sons, Paragon House, and John Wiley and Sons.
All of my other (non-publishing) work can be viewed at 744creative.com