This site contains a rather large sampling (literally hundreds) of my book cover designs. Yes, that’s quite a lot—here's why...
I reviewed many portfolios during my time as an art director in book publishing. The “common wisdom” for freelance designers was to show up with only their very best work—a maximum of perhaps 15-20 pieces.
However, I always felt this type of aggressively edited “highlight reel” of one’s work was not able to provide much of the insight I was looking for—
- Can this designer provide a selection of strong designs to get an assignment off to it’s best start?
- Do they possess the range/poise to comfortably change direction if needed?
- Typically a designer’s strongest pieces favor work created under fairly ideal circumstances (a great title, excellent photography, etc.), but how would they fare with a more obscure title? Or a nonexistent art budget? Or with extensive cover copy?
Basic questions like these were difficult to address by looking at just a handful of carefully selected images. In that spirit, I hope you find it useful to get a much broader—less edited—look at my everyday work beginning in the gallery just below (also, please be sure to see the original sets of comps shown for many assignments).
click directly on images to enlarge
And there's more...
…or you can skip to the following section which shows the various designs that were created for a selection of individual titles
Catalogs for the complete lineup of Frommer’s Guidebooks
Original 2014 series design for launch of Frommer’s EasyGuides
2018 update of the EasyGuide series
Redesign of the CollegeBoard REAL SATs, plus additional updates through the product line, 2007
Black & Decker Complete Guide series designed for Taunton Press
One Title, Multiple Designs
click on images to enlarge each set
I have been an Art Director / Graphic Designer for over 35 years—with the greater part of my early years in book publishing. For the past twenty-plus years I’ve continued to design book packaging while also working independently with a wide range of small businesses, corporations, nonprofits, and individuals to help shape their message and presentation through promotional materials, websites, identities and logos.
I’ve managed staff, created presentations in various media and taught a college course in Web Design. However, I will always consider myself foremost a hands-on, problem-solving designer.
I’ve designed covers for Random House, Crown, Putnam, St. Martin’s Press, New World Library, McGraw-Hill, Bloomsbury, Tor Books, Frommer’s Travel Guides, Bloomberg Books, Career Press, Marlowe & Company, New World Library and Wiley amongst many others.
My in-house publishing experience includes both Design and Art Director positions at GP Putnam’s Sons, Paragon House, and John Wiley and Sons.
All of my other (non-publishing) work can be viewed at 744creative.com